RONA Portage La Prairie changes hands
Improved overall offerings and customer experience in this 49,000 sq. ft. RONA store
New garden centre to open in spring 2025
Boucherville, Québec, October 29, 2024 – RONA inc., one of Canada’s leading home improvement retailers operating or servicing some 425 corporate and affiliated stores, wishes to congratulate Joel and Josh McPhail on acquiring the RONA store in Portage la Prairie, Manitoba. The new owners are ensuring the store's future, founded in 2007 and converted to the RONA banner in 2014, while maintaining some 50 jobs.
With this acquisition, the McPhail brothers, two accomplished sales management and business development executives, are joining forces to carry out their retail project. Their experience spans a wide range of industries, including new housing construction, development, and property management. By taking over the reins of this RONA store, they’re bringing their ambitions to life in the Portage la Prairie community where their friends and families live.
“Our goal is to make better use of the store’s huge sales floor and revise the product merchandising strategy to improve customer experience,” says Joel McPhail, co-owner. “We’ll also be reviewing the overall product lineup to better meet our customers’ needs and adapt to the realities of the local economy, which is focused mainly on manufacturing, transportation, and framing construction,” adds Josh McPhail, partner and co-owner of the store.
The McPhail brothers also plan to open a garden centre as early as spring 2025, which will add 50 to 100 new seasonal products, while creating additional seasonal jobs.
“Joel and Josh McPhail are passionate about retail, and we are delighted by their decision to become owners of the RONA Portage la Prairie store. They perfectly embody the vitality and entrepreneurial spirit of our network of affiliated dealers, and we’re delighted to welcome them onboard,” says Alain Ménard, Senior Vice-President, RONA Affiliated Dealers at RONA inc.
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About RONA inc.
RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Quebec. The RONA inc. network operates or services some 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick’s Lumber banners. With a long and rich history, RONA inc. has supported Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees, to whom it strives to provide an inclusive workplace where everyone is encouraged to contribute. RONA inc. has been ranked among Top Employers in the Greater Montréal area since 2021. As a result of its ongoing efforts in sustainable development, the company is recognized as one of Canada’s Greenest Employers. To learn more about the company, visit www.ronainc.ca.